As John Dewey reminded us, aesthetics is not just an issue for the often esoteric world of fine art. Bringing consideration of aesthetics into our interactions with everyday objects allows for additional meaning, purpose, and pleasure to be brought to our daily lives.
H&B approaches printed matter projects in the tradition of a craftsperson. This results in intimate, tactile artifacts that reward readers and end users with a true aesthetic experience; a rarity in today’s fast-paced culture that often favors constant noise over subtlety and focused, quiet space.
Each and every project has a unique context with specific goals and parameters, and we spend the time needed with clients to fully understand them before embarking upon design. This allows us to find solutions that work aesthetically and financially.
Mistakenly dismissed as a technophobe Luddite operation by some (perhaps it has something to do with our name?), Horse & Buggy Press is actually adept at utilizing the best qualities of both yesteryear’s mechanical technologies and today’s digital technologies. This allows us to create contemporary artifacts in a variety of styles and utilizing a diverse range of production processes.
Avoiding both the artifice of Disneyfied nostalgia and the hollow ethos of self-referential Graphics-with-a-Capital-G (all graphics and not so much underpinning design), the works of the press stand out for their visual clarity, quiet directness, and sustained appeal.
Many projects integrate offset or digital printing with the tactile and economic benefits of in-house letterpress printing (we have two Vandercook letterpresses and can print up to a 19 x 25 inch sheet size). The best of both worlds can be combined, and the result is an engaging design with an intimate, tactile quality that stands out from the crowd at a highly competitive price.
Truth be told, ‘we’ is just ‘me.’
As a one-person design studio I ensure hands-on attention at every step, bringing creativity and clear communication to all facets of a project. An enjoyable and efficient process evolves without delays or confusion.
Because I’ve been active as a letterpress printer for a number of years, I’m able to speak with offset and digital printers on a more nuanced level to ensure production coordination with outside vendors achieves optimal results, whether it be a short run of digitally printed postcards, or exhibit catalogues and artist monographs printed in runs of thousands on a six color offset press. Attention to detail matters in projects large and small.